Upcycling Goes Big with Kraft

Greenwashing or not, Kraft Foods stepped in to a cooperation with Terracycle, a creative upcycling company that takes packages and materials "that are challenging to recycle and turns them into affordable, high quality goods".

As the press release states, Kraft will become the first major corporation to fund the collection of used packaging associated with its products. Well, that's great, but off course they might be able to do more about reducing waste as well...

At least those Terracycle bags are great looking and the effect of such a large scale project shouldn't be underestimated.