Upcycling Goes Big with Kraft

Greenwashing or not, Kraft Foods stepped in to a cooperation with Terracycle, a creative upcycling company that takes packages and materials "that are challenging to recycle and turns them into affordable, high quality goods".

As the press release states, Kraft will become the first major corporation to fund the collection of used packaging associated with its products. Well, that's great, but off course they might be able to do more about reducing waste as well...

At least those Terracycle bags are great looking and the effect of such a large scale project shouldn't be underestimated.

Cool eco-streetart or smart soap commercials?

What's all those 15 year old kids running around with buckets and spouses by night? It's the new graffiti hype, stupid.

Having a respectful amount of creative streetwaste on my account, I've always been a bit worried about the environmental effects of graffiti. The anti-graffiti propaganda claims tons of cleaning costs for graffiti, and maybe the're even a bit right. Time to get some more environmentalist ideas into the urban art movement and rethink our creative re-shaping of cities.

An excellent environmental form of streetart is drawing clean in dirt. You take a dirty urban canvas, and get your stencil down on the dirt. Reversed streetart is a project by UK streetartist "Moose" alias Paul Curtis.

Cool idea, just a shame that the best new streetart ideas nowadays too often merge with advertising agencies. In this matter, ecosoap brand Green Works. And Moose is not only a streetartist, but in the same function running his "innovative advertising agency" Symbollix, with clients like Microsoft and Channel4.

A great concept for greenwashing your company, literally.

Via: Karmakonsum. In his blogpost, Christoph admits he's been one of those graffiti kids too.
Any more in the sustainable bloggosphere with a graffiti or streetart background? Might there be a strong correlation? Leads awareness for urban environments to environmental thinking and living? Or are our blogs just another form of leaving our traces...?

Reviewing Karmakonsum Greencamp

This weekend I visited the Karmakonsum LOHAS Conference and Greencamp. Most of this kinds of events mix in some green washing elements within the program, and I was excited to hear rather critical or in-depth approaches on these items from the stage (see my report on the Karmakonsum blog).

With this balanced program Organizers Christoph Harrach and Noel Klein-Reesink showed that they have a good sensibility for the case. The atmosphere was neat and informal, the audience was a good clash of green business professionals, marketeers and activists.

Compared with the conference, the green camp started totally different. Christoph and Noel pointed on the freedom and open space idea of the camp, and created some creative chaos on stage. 'Anyone still wants to give a workshop?'. Christoph did not only ask the audience what Karma means, he started the day with a meditation with the whole audience. Reactions in the public showed that some people got here for Karma, while others were far more interested in the topic of Konsum.

The Greencamp program was very diverse, from a workshop on LOHAS lifestyle by Ivy main editor Michalis Pantelouris, a workshop on online communities by Daniel Pichert from Fairdo, a workshop on the social fashion label Armedangels by Anton Jurina
till a workshop on meida and sustainability by Christian Neugebauer. A large, respectful program, created by the visitors.

For a Conference 2.0, the workshops I visited were still unnecessary topdown, while the public existed of professionals in the field. This reflects the double position of 2.0 methods, on the one hand it gives power to the people through blogs and communities, on the other hand web 2.0 functions are used strategically to create influence on a community.

The real value of the conference and camp lies in it's power to get people together and create a strong network of people working with the topic of strategic and ethical consume. In other words: good karma. Meeting still people on the station, I felt that the conference had a strong, positive flow. Energy I am still running on, a lot of new ideas for projects and cooperations.

Picture: workshop with Armed Angels

Karmakonsum Conference: It is not Easy being Green

I am right now on the Karmakonsum Conference on LOHAS Marketing in Frankfurt, and in a few hours discussions hit the podium and heat up the athmosphere. An eclectic mix of people on the conference and an enlightening sunshine makes the conference hot: “Alte Ökos” (old ecos), Neogreens, conventional marketing agencies, representatives from sustainable businesses...

Read my reports on the Karmakonsum Blog , the first post here

Engagement2.0: Sexy Online Charity

Yesterday I was at a meeting organized by the German sustainability network 3plusX on "Engagement 2.0". Five fresh German online charity portals presented their work and vision. All of them intermediate online between concrete help projects and givers, may it be individuals or companies. All developed their web2.0 strategy to communicate the projects informative but sexy.

What I like about these portals is that they aim to make engagement easy, informative and concrete. For a lot of people a boarder to give money to charity is because they don't know what happens with their money. The charity culture in Germany is much less developed as in the UK or States.

A large part of the discussion was about how these portals generate their money. Some get their money over corporate sponsorship, while others take a small part of the collected money. Off course, both have good arguments.

The initiatives still have to prove what they are worth, but they are all the kind of projects realized with sweat and ideals. Just one critical question: is it really needed and workable to have so many different portals? Should they be concurrents or cooperate?

I am not going to give any ratings here, just look at them yourself and decide what you think of them:

Betterplace
Helpedia
Elargio
Reset.to
Netzwirken

Virtual activism: plant a tree in facebook or second life

It is a lot of tree planting actions these days, and I am wondering where all these forests are growing. Cleaning up our emissions, or just filling up the empty spaces of cut down Amazon forests?

The latest sprout on the tree planting hype is The Virtual Forest campaign by UNION FENOSA. The idea is simple, you plant a virtual tree in the virtual community Second Life, and for every second participant they plant a tree in reality.

But behind this campaign seems to be an energy company. Other virtual forests I recently read about were from a bank, the so called Facebook Forest Group where you plant a tree with every fifty new members, and the German online community Utopia, planting a tree for every new member.

I am really starting to wonder if all those planted trees are making a difference or just green wash our 'green sins'? Are we planting faster than we cut? Is there any serious research on this jet?

through: ecostreet

LOHAS Conference and Green Camp in Germany

The German eco-lifestyle experts from Karmakonsum organize a LOHAS marketing conference on May 30 and 31. LOHAS stands for Lifestyle Of Health And Sustainability and is said to be a large, new upcoming and long lasting lifestyle movement connected to a more sustainable consumption.

Next to the conference there is the Green Camp, organized as an open space for networking and exchanging ideas on several sustainability related topics. I am excited to come there because it could very likely have the right mix of creative activists, bloggers and green entrepreneurs, and have a good inspiring spirit. Joining the green camp is free of charge.

LOHAS marketing conference
On the conference there are several German specialists speaking, including representatives from the Club of Budapest, green fashion agency Good True Beautiful, cosmetics brand Dr. Hauschka, newspaper TAZ, organic supermarket Basic, and the green bank GLS.

LOHAS- green lifestyle or marketing concept?
Sometimes I can have my skeptical moments about the whole LOHAS thing, because it often presents sustainable products and lifestyle as luxury. Good strategy from a marketing perspective, but the LOHAS marketeers should be aware that being exclusive is a risk to exclude as well. Off course in the end sustainable lifestyle should be normal and not something for the ones who can afford it. Meanwhile it is better to be positive and promote green lifestyle in whatever way. In the end it is about the way you live your life so let's see if we can make a real green lifestyle movement out of the LOHAS marketing ideas!

German social fashion contests by Armed Angels and Fairwear.de

Armed Angels are a young, trendy social fashion label from Cologne. They are conquering Germany with just a few simple shirts. Only selling over the internet, or through friends and friends of friends of friends. 3,33 Euro per piece of clothing goes to charity. For their innovative business concept, Armed Angels recently won a German innovation price. Check these guys out, we will hear more of them!

Angelface 2008
Armed Angels organize open contests on both their designs and models. More than 200 models have already joined. It's actually quite fun to have the chance to choose a model for a clothing brand. They also have style-of-the-month voting, where people can send in their designs and vote two shirt prints per month into the webshop. I just wanted to comment that they should also put a vote for their charity projects, but they already do...

Streetwear & social activism
Also the crew of the German ethical fashion webshop Fairwear.de organize a shirt print contest. You can send in your print design, graphics and creative impulses until the 8th of Februari 2008. The best designs will be printed, the deisgners get 50 Euros and discount in the webshop. I like the Fairwear guys because they connect their site to both streetwear styles and social activism, and seem to stay close to their ideals. They have a nice mix of fair fashion labels including Kuyichi, Tudo Bom?, Epona, THTC, Machja, and No Sweat. Just on question, where are the German ethical fashion brands?

picture: Armed Angels

Act local, find local

A mysterious group called I-local campaigned in The Netherlands with a radical activist approach, the slogan "act local! find local!" and statements like "globalization is over".

They spread more than 10.000 of their orange balaclavas, extreme YouTube videos and all around the country they glued slogans at the outward roads of villages and cities, calling car drivers to go back home. With the background idea: most things you can find in your own neighborhood. So why go somewhere else? A rather radical but interesting reaction on the enormous traffic jam problems in this overstuffed country.

Off course, this mysterious action group of radical anti-globalists turned out to be an internet company offering a local search engine, now good for 1 million visitors a month in the Benelux. Guerillia marketing is still on it's rise, but this example is remarkable. Especially for a country that lately has been in the picture for it's anti-European sentiments. And for the real anti-globalists this might be a bit of an image-problem. I wouldn't be surprised if the I-locals will infiltrate anti-G8 and WTO demonstrations with their orange balaclavas and slogans like: "Act local! Ami go home!"...